A portal covering in-depth interviews and insightful reports from leading figures, visionaries and creators in cultural and creative industries that lay at the crossroads of arts, culture, business and technology.

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[vc_row row_content_width="grid" css=".vc_custom_1488088236022{padding-bottom: 35px !important;}"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]Have you noticed that these days, a lot of people are trying to make "viral videos"? One of the reasons is that video marketing is slowly becoming the king of content formats in 2017. Video is an important aspect in a marketing plan. Through video, brands can communicate with consumers, catch their attention and eventually turn them into buyers. Why is video an effective storytelling format? The reason is that the human brain processes visual information 60,000 times faster than a written sentence. This means that a one-minute video can be considered equivalent to about