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Sports Content Marketing has evolved a lot in the past decade and Richard Clarke has seen all of it happen firsthand. He was responsible for Arsenal FC’s editorial strategy for all media — digital, social, TV, print, etc. — from 2002 to 2015 before crossing the pond to Major League Soccer to run the digital and communications departments for the Colorado Rapids.With the emergence of social media platforms, sports teams have found more ways to connect with fans and build support from online communities.
About the speaker:
Richard Clarke, Founder of Sports Content Strategy & Ex-Managing Editor for Arsenal Media Group
Sports Content Marketing has evolved a lot in the past decade and Richard Clarke has seen all of it happen firsthand. He was responsible for Arsenal FC’s editorial strategy for all media — digital, social, TV, print, etc. — from 2002 to 2015 before crossing the pond to Major League Soccer to run the digital and communications departments for the Colorado Rapids.With the emergence of social media platforms, sports teams have found more ways to connect with fans and build support from online communities.
About the speaker:
Richard Clarke, Founder of Sports Content Strategy & Ex-Managing Editor for Arsenal Media Group
