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Making the case of Humour Marketing
Call it coping mechanism or relatability, humour has always been an armour to taking down powerful opponents. It can also be a potent outlet, for what doesn’t kill you makes you a poet comedian, isn’t it? Humour in marketing is increasingly being used to cut through the clutter...even in ‘unprecedented times’.
SGAG is one such social media powerhouse that has made the business case for humour. Touted to arguably be the best way to reach Singaporeans with a reach of 6.5 million per week, SGAG will help unpack why brands should create more content that looks less like an ad and more like something their audience would want to share, without any discount coupons.
In a panel session, we will dig deeper into what the components of humour are, how to get it right when it comes to branded content and the secret condiment (because sauce is just basic) to making your content viral.
Making the case of Humour Marketing
Call it coping mechanism or relatability, humour has always been an armour to taking down powerful opponents. It can also be a potent outlet, for what doesn’t kill you makes you a poet comedian, isn’t it? Humour in marketing is increasingly being used to cut through the clutter...even in ‘unprecedented times’.
SGAG is one such social media powerhouse that has made the business case for humour. Touted to arguably be the best way to reach Singaporeans with a reach of 6.5 million per week, SGAG will help unpack why brands should create more content that looks less like an ad and more like something their audience would want to share, without any discount coupons.
In a panel session, we will dig deeper into what the components of humour are, how to get it right when it comes to branded content and the secret condiment (because sauce is just basic) to making your content viral.
