The ability to communicate a message effectively to one’s target audience is a weapon every PR Practitioner must learn to master.

As the years go by, platforms and communication strategies have evolved. With the change in public behavior comes the need to improve tactics in order to ensure that the message comes across.

But how exactly has the PR industry changed to address the constant evolution? What tactics have transcended generations and which strategies have been let go?

‍Other questions to be tackled during the session:
(+) What is Public Relations & what is a Public Relations professional expected to deliver?
(+) How has traditional PR changed—and where we are today?
(+) How has the Digital Era redefined PR Storytelling?
(+) What are some best practices one must know in order to master digital communications & storytelling?
(+) What basic Public Relations tools does a practitioner need?
(+) How does one measure the effectivity of a PR campaign or execution?
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‍Tuesday, 9 March 2021

PR like a PRO

​​​​​​​Learn Public Relations Tactics that Transcend Digital Space & Time​​​​​​​

with Drew Sha, Managing Director, Red Torch Communications & Consulting Business Director, Greenbulb Communications and Patrick Morales (Patmo), Managing Director, CID Communication Inc

at 4:00 - 5:30 PM PHT, FREE

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