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February 27, 2020

Media Planning Masterclass

A complete guide to media planning success!


In this masterclass, you will learn to deliver the right marketing message to your targeted audience. Find out when and where you should deliver your message that will gain maximum attention with minimum budget allocation.


You will get a complete guide to media planning success; where you will learn to:

  • Set the goal and key results; and determine the budget
  • Decide the place for showing or delivering the marketing message
  • Decide the timing to show or run the marketing message
  • Decide on what type of media is to be used for delivering the message
  • Measure the media strategy results


Start the year strong by getting your media planning strategy on point.


About the trainer:


Leading the Media Planning Masterclass is Shayne Garcia-Madamba, Chief Digital Officer of Havas Ortega. She has been in the media industry for almost 20 years, bringing with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing.


True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and '40 under 40' individuals in APAC also by Campaign Asia in 2016.


Things you will get from this training:

  • Certificate of Participation
  • Complete access to trainer's deck
  • FREE Consultation w/ GetCraft's Business Development Team

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Huge thanks in advance & lets keep crafting during these challenging times!


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