We all know that “ A picture is worth a thousand words,” but does this statement hold true when it comes to the visual platform of Instagram? It’s all about the beautifully-shot photos after all, right? That’s not always true. You’re missing out on the opportunity to tell a great if you just treat your Instagram caption as an afterthought.
It doesn’t just complement your photo, it completes it. More than just a photo on the screen, you can share so much more with your followers—a story, an emotion, a joke, a glimpse of why you felt the photo IG-worthy in the first place. Part of the success of social media and Instagram, in particular, is the ability to share snaps and stories. A great caption gives you a chance to connect and speak to your followers intimately.
More than a beautifully shot and edited photo, what will make your followers comment and like the photo is an interesting or witty caption. So take the time to craft one, and make an effort to talk to your followers and engage them in a conversation through your caption.
Benefit’s Instagram page is beautiful, having a colorful scheme down and awesome product shots animated to perfection. But what sets the page apart and makes the brand successful on Instagram are the witty and well-crafted captions that drive the engagement of the posts:
History Cool Kids is an Instagram page that posts daily content about interesting facts in history. These powerful photos in history only work because of the caption that tells the story behind each post:
Now that you understand why writing a good caption for your Instagram post is a must, we’ve prepared a list to help you out.
The next time you have an IG-worthy photo, try out these tips on writing your caption before you hit post!
For more articles about how to improve your content, visit the Crafters.