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Stand Out With a Unique Instagram Aesthetic

Arianne Chuidian
March 19, 2020

As a creator or influencer, it’s critical to have a well-thought-out Instagram feed. Your feed is the first thing a visitor notices when they stumble upon your profile, so you need to make a strong impression. If they’re your target audience, then the first couple of photos should be enough to make them tap ‘follow’.

Fortunately, you don’t need to be a pro photographer or designer to achieve a cohesive Instagram aesthetic. Here are some tips to consider so you can be on your way to being #feedgoals.

Define your brand

Your Instagram aesthetic is what will give your audience an idea of what your brand is about. Haven’t really thought about your brand? No problem. The best way to start defining your brand is by looking at who you are following in the first place. Your favorite influencers and creators can be your source of inspiration.

When you’re ready to start defining your brand, here are some questions that you will want to answer.

  • What are you passionate about? Whether it’s food, fashion, travel, parenting, or maybe an advocacy, you’ll want to identify your key areas of focus. This will help you identify later on what your aesthetic should look and feel like.
  • Who is your target audience? As a creator it’s typically easiest to relate with individuals from your own generation, but only you can really define who you want your content to speak to.
  • What’s your overarching feel? Think about your own personality: are you formal and minimalist or casual and fun, just like @latermedia?
unique instagram aesthetic latermedia

Answering these questions will help you develop a strong sense of your personal brand, which will be the foundation of your Instagram aesthetic.

Establish your feed aesthetic

Go back to your favorite profiles. Why did you follow them in the first place? What do their feeds look like and how do they make you feel? Think about these things as you browse their feeds to help you decide on the aesthetic that will best portray your brand.

Another important factor when deciding on your aesthetic is what types of photos you will actually be posting. For example, if you’re a bit of a beach bum and you regularly go out to catch the waves, then you may want to opt for a tropical theme.

stand out with a unique instagram aestheic moodboard

If you’re having trouble simply visualizing in your head, try making a mood board on apps like Pinterest. Include a mix of photos, textures, color palettes, patterns, and typography to help you visualize how you want your feed to look like.

Aim for consistent visuals

Consistency is the key to creating a strong, cohesive Instagram aesthetic. Use one or a combination of the following to achieve a consistent look on your feed:

  • Use a color palette

Take @wovenbella.ph for example. Their profile is all pastel pink, white, and brown — and staying true to that palette made their feed look clean and carefully considered.

stand out with a unique instagram aesthetic wovenbella.ph
  • Pick a filter

And stick to it! Whether it’s a filter on Instagram, a VSCO preset, or any other photo editing app, using the same filter for all of your photos is probably the easiest way to achieve a consistent aesthetic.

  • Limit your fonts

If you’ll be incorporating typography in your posts, keep your fonts to two, three at most. Keep using the same fonts to establish a sense of cohesiveness when your feed is looked at as a whole.

Don’t forget your brand voice

The captions that go along with your posts play an important role on how your audience defines your aesthetic. Write them in a way that is consistent with your aesthetic—whether it’s bright and fun, formal and composed, or somewhere in between.

With over a billion active users on Instagram to date, a strong Instagram aesthetic can help you stand out from the crowd. Follow these tips to establish your brand and develop a cohesive aesthetic that will turn your profile visitors into followers.

For more articles about content creation, visit the Crafters.

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Stand Out With a Unique Instagram Aesthetic

Arianne Chuidian
March 19, 2020

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Stand Out With a Unique Instagram Aesthetic

Arianne Chuidian
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March 19, 2020

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