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How To Write Better Emails To Your Clients

March 12, 2020

Emails are still the primary way we communicate when it comes to our clients and jobs. It’s one of the quickest and professional ways of corresponding about work matters. It’s also usually the first line of interaction we have with people even before we meet them in real life, and in business and freelancing, we all know how important making a good first impression is.

Winning clients over via email

Sending well-written proposals is key to getting new clients. Your email should be direct to the point, informative, helpful, and memorable.

Keep your tone friendly, accommodating, and answer the most crucial piece of information your email must contain: how can you solve the business or creative problem of your client or prospective client?

It helps if you add in relevant samples of your work to showcase your capabilities and to see if your style and work would be a good fit for the client or the brand.

Also read: 5 Cover Letter Tips For Newbie Freelancers

Start with a great subject line

This sneak preview of your message holds a significant amount of weight in the email process. This is what draws the recipient to open your email, the key piece of text that will determine if they are going to open it now, read it later, or delete it.

They key to a great subject like is to make it concise. It should be about what the body of the email will contain or the purpose of your correspondence. Whether it is a inquiry about a project, a job proposal, or a submission. We’ve prepared a guide on a useful format you can adapt in your emails: [topic], [request/question], and [deadline, if any].

Keeping things short and direct

There’s nothing more daunting than opening a long email at the start of a long day. Learn to cut down your emails to contain only the necessary information and message you need to get across. Consider the person’s time when they read your email. Cut through the fluff and just write the essence of what needs to be said via email.

Should the correspondence entail a lot of back and forth and discussion, then the best way to sort things out would be to schedule a phone call or a conference call rather than sit through long emails and waiting for people to respond.

Always proofread

These days, a simple spellcheck can help us sort through all the errors, but a few grammatical mistakes can slip into your emails if you don’t make the time to proofread before you send. So before hitting that button, make sure you run through your email one last time.

Create a calendar invite

If you ask for meetings over email, we recommend creating a calendar invite with your agreed schedule to keep everything organized. Don’t make the mistake of missing a meeting because you forgot about it in your inbox. Setting the invite allows your client to be notified about the agreed schedule and it acts as a reminder for parties too.

Don’t send calendar invites before you’ve agreed to a schedule. It will get confusing keeping track of all the calendar invites you set because you can agree on the date yet. Once you’ve ironed out the details, go ahead and send that invite.

Add the recipient’s email last

There’s nothing like putting yourself in an awkward situation by accidentally sending an email to another person. Save yourself the trouble and create less opportunities for mistakes like this by writing your email, proofreading, then adding in your recipient’s email last before hitting send.

Use the exclamation point with caution

Using all caps and the exclamation point can denote emotion and yelling. Go ahead an add an exclamation point when you’re expressing excitement and joy, but if its for emphasis and to add after a criticism, then it’s best to leave it out to avoid conflict.

Prepare pre-written responses

Save yourself time and effort— work effectively by preparing pre-written responses if you send more or less the same emails everyday.

It’s time to level up your email game. Try out these tips the next time you shoot out a work-related email!

For more articles about how to advance your career as a creative, visit the Crafters.

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How To Write Better Emails To Your Clients

March 12, 2020

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March 12, 2020

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