In an age where everyone is online and present on different social media platforms, how can your content stand out?
Building your brand’s presence online is all about creating relevant, engaging, and quality content for your followers. The way to achieve this is through the perfect mixture of copy and visuals. Part of the magic of social media is that it allows you to create dynamic content (GIFs, videos, and static imagery) with captions to tell your story or get your message across. It would be a shame to waste this on bad visuals.
Why should you level up your visual content?
Visuals are eye-catching and have better recall. It paves the way for engagement, because creating a visualization for your message makes it easier to understand and remember what you are trying to get across. When you make the time and effort to craft better visuals, your post becomes snackable, shareable, and more likely to get reactions.
In addition, imagery makes your brand relatable. Beyond just simple words on a screen, showing your products through a post, getting behind the scenes shots, sharing the process, or using brand colors and illustrations help bring your brand to life online as your followers engage more.
How can you improve your visual content for the coming year? We have a few tips.
Most brands have their unique set of brand guidelines – do’s and don’ts when working with the logos, brand colors, etc. Work within the parameters of the brand guidelines and find a way to establish your own visual playbook for content.
What does your brand sound like online in terms of the captions and messaging? How does your brand look when you post online? What type of photos do you prefer to use? Do you use a particular set of filters or color treatments on your posts?
Finding the brand’s personality will make it easy for you to continuously and consistently create good visual content. This will also help as you build the brand’s presence in a already saturated platform online. Use your playbook as a chance to stand out from all the clutter and be easily distinguished through your designs.
It’s always quality over quantity. It’s time to start asking the harder questions—what does your brand require in order to level up visually?
Maybe it’s investing in a stock photo account so you can utilize better images, or getting a full design suite, or taking that next step and planning a shoot. Perhaps it’s making the time to brainstorm with your teammates to find unique ways to relay your brand’s message visually.
What ever the next step looks like for you and your brand, you have to be willing to put in the time, money and effort to level up your content.
Your brand’s image and voice is built through consistent content. In order to establish your brand online, you need to make sure you produce quality posts (static images, videos, GIFs, etc.), and the best way to keep track of the content you create is through creating a calendar.
A content calendar will help you stay on top of your posts, check the quality of each one, and reveal which posts your followers engaged with the most. The beauty of social media and digital channels is that you can get measurable results for what you produce. So make the most of our the analytics to track which posts worked and which posts didn’t, and factor these in as you produce more work on your content calendar.
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