Instagram is arguably the most important platform for influencers: 92% of them have said it was their social media platform of choice. People on the app tend to group themselves together based on their hobbies and interests. Foodies follow chefs and restaurants for their daily dose of #foodporn, while fashion lovers follow models and designers to stay updated on what’s trendy. With over 1 billion active users and the way they facilitate sponsored posts between brands and creators, Instagram is without a doubt the king of influencer marketing.
However, growing your Instagram following as an influencer goes beyond posting pictures. You have to be equipped with the right tools to ensure that your content is striking and engaging. Putting in the extra effort to create exceptional content is what gets both people and brands to notice you.
Here are some of the best apps that you should use for your Instagram content.
Instagram is still primarily a photo-sharing platform so it’s important that you publish only the most instagrammable content. Here are some photo-editing apps you definitely need on your phone.
The #VSCO hashtag on Instagram is closing in on 200 million tags. It’s a very popular photo-editing app and for good reason: the tool comes with beautiful presets that make photos look like they were captured on film. Sure, there are a lot of apps that can do this, but VSCO is one of the first and undoubtedly the best to do it. Aside from the presets, VSCO also comes with typical photo adjustments tools like exposure, contrast, saturation, and sharpness, among many others.
Snapseed is another popular photo editor that many use for their Instagram content. It comes with about 30 filters and adjustment tools, but a feature that makes it standout is it lets you save customized for later use. The app also allows text overlays if you want to publish quotes or any other photo with text.
Adobe Photoshop Fix
You don’t have to be a design guru to Photoshop your shots into Instagram-worthy pictures. The patented healing tool of Adobe Photoshop has been made available right in the palm of your hands through Photoshop Fix. With it, you can remove photo blemishes like dirt on your food plate or electric lines in the way of a sky photo — all with a single touch or swipe. The app also provides a variety of other features like adding a watermark to your photos.
Canva is a powerful app for creating Instagram content. It provides fully-customizable templates for posts and stories that are sure to grab the attention of your followers. You can add text, add photos and graphics from their database, or put in your own. Another great thing about Canva is they enable users to create a brand kit to define your fonts and colors as well as add your logo so your branding remains consistent.
In today’s era of user-generated content (UGC), it’s important for influencers to have a handy tool for featuring photos from fans. This is exactly what Repost does. Just grab the share link on the post you want to share, and Repost does the rest of the work — complete with copying the caption and adding an attribution mark (or not) on the image.
Video has high engagement rates, so it’s important for influencers to have video content on Instagram. With the launch of Instagram stories a few years ago and the more recent IGTV, having video content on Instagram has become more essential than ever. Here are a few video editing tools you need in your arsenal.
On the surface, Enlight Videoleap looks like your typical video editor with a timeline that allows you to edit clips, add audio, and put on special filters and effects. As you explore the app, however, you discover that they have advanced tools like layer-based editing and blending (as in, you can place a video clip on top of another video clip and blend them together, like in the screenshot). The app also allows for exporting video qualities up to 4K.
InShot is another excellent app for editing content. It allows you to edit photos and create image collages, but it is best known for its video editor. It allows you to trim or rotate clips, adjust the speed, and add all sorts of filter, music, and text. It’s great for creators who want a no-frills, all-in-one editing app.
Spark Camera is the app for choice for creating vertical video content, such as IGTV and Instagram stories. It’s very easy to use and record footage (which is in 1080p and can be up to 4K), and you can add filters, music, and even voiceovers once you’ve recorded your clips. Advanced tools like video stabilization and custom FPS settings are also available.
Management and analytics
Posting content regularly is key to follower engagement on Instagram. While you know what works best and what doesn’t with your audience, it’s also important to optimize based on what the data say. To help you out on both things, here some management and analytics apps to use with Instagram.
Buffer is a social media post scheduling app that you can use with Instagram and other popular platforms. The app also offers analytics to help you identify your best posts for content optimization.
Hootsuite is a very popular social media management tool. Like many other tools, it allows you to schedule posts ahead of time. Unlike the others however, Hootsuite is likely the first and the only one that offers bulk scheduling that allows users to upload a pre-formatted CSV file to schedule tens to hundreds of social media posts all at once.
The app also has an analytics arm to help you track trends based on your Instagram account as well as real-time analytics about posts and audience interaction to help you optimize your feed.
Later is another scheduling platform, but the great thing about it is that it was created especially for Instagram. Not only does it enable you to schedule both Instagram posts and stories, it also helps you collect user-generated content, track hashtags, and analyze your performance. It also has an intuitive visual calendar scheduler and a media library to store content for later use.
Influencers need to put out the best content in order to succeed on Instagram. Using these apps will help you tell better stories, engage your audience, and build your following.
For more articles about creating and publishing content, visit the Crafters.
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